GMP created a fake sighting of a ghost in a lift at Raffles Place and followed that up with postings by other people on the ghosts they purportedly saw or heard, all on a website http://rafflesplaceghost.net.
After some hoohah, it was finally revealed as a viral campaign for GMP, on why you should not work late. And shortly after that, they closed down the website.
After some hoohah, it was finally revealed as a viral campaign for GMP, on why you should not work late. And shortly after that, they closed down the website.
It could be all the bad comments, generally along the lines of "bo liao".
It's quite a bad hoax IMHO, bad in many ways.
Firstly, it's such a crass and cheap trick to play on peoples' fears. Some poor soul now says she doesn't dare take the lift at Raffles Place. It's also a bad branding play, both from the western and eastern perspectives, to associate a brand with ghosts (unless the company sells ghostbusting services or the likes).
Now people think of GMP and associate it with ghosts and worse -- liars. This brings to mine words like fearful, insubstantial, wispy, non substantive, cons, bad decision makers, low class, etc. I definitely do not link GMP with innovative or cutting edge.
This video by some GMP chap explaining the hoax further adds oil to the fire.
Can't they find someone who can speak and enunciate properly to front the campaign? If they really can't, use flash text or a tongue in cheek letter?
After listening to him, my opinion that in no way would I use GMP's services is strengthened.
GMP sure got the eyeballs it wanted, but at what cost to its reputation?
Firstly, it's such a crass and cheap trick to play on peoples' fears. Some poor soul now says she doesn't dare take the lift at Raffles Place. It's also a bad branding play, both from the western and eastern perspectives, to associate a brand with ghosts (unless the company sells ghostbusting services or the likes).
Now people think of GMP and associate it with ghosts and worse -- liars. This brings to mine words like fearful, insubstantial, wispy, non substantive, cons, bad decision makers, low class, etc. I definitely do not link GMP with innovative or cutting edge.
This video by some GMP chap explaining the hoax further adds oil to the fire.
Can't they find someone who can speak and enunciate properly to front the campaign? If they really can't, use flash text or a tongue in cheek letter?
After listening to him, my opinion that in no way would I use GMP's services is strengthened.
GMP sure got the eyeballs it wanted, but at what cost to its reputation?
1 comment:
This has got to be one of the worst campaigns I've ever heard of. Their own credibility has become a phantom.
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